Coaching startup Blikveld Coaching wanted me to create a metaphorical logo design. I took the challenge and after experimenting in different directions I ended with a ribbon circling in space. It’s in Dutch a clear metaphor for “De rode draad” in stories, representing a constant reference to the plot in a story. Liesbeth, the owner of Blikveld Coaching, will help people find their way in life. Liesbeth was very pleased with the result and I’m currently working on the website.