Starting an image consultancy company, Sanne Miry asked me to design her a logo. She wanted me to use an image of a key in the design as it was symbolic for what she wants to be, being the key to a successful image. In this case your own image, your own appearance. She will advice what style of cloths to wear, what colour fits you and also advice on your body language. She doesn’t want to follow trends, so the logo shouldn’t be too trendy either. After experimenting a bit with and without the key in the design, I concluded with this logo. She already told that on congresses she attended people were enthousiast about her logo and the business card I made her.